As one of the original members of Jones IT, I have seen our business grow from 2 guys in a garage to where we are now: a growing 15 person crew that is rapidly becoming SF’s leader in IT. When we first started out nearly a decade ago, we kept track of our work with only email and word docs. Surprisingly, this was just fine in the early days when it was just Evan and me. In order for our business to grow, however, we had to get better!

While we can’t bottle our entire secret sauce to success in a few paragraphs, we hope to give you a small taste of the tools we use that continue to help us to grow sustainably and efficiently. What follows is the first part of our Jones IT starter kit to success: business planning, preparing pitches, and introducing lean startup methods. Stayed tuned for future blogs in our Secret Sauce series as we will cover more on business operations, communication, task & project management, information technology (IT), as well as a few extras. My sources come from years of trial and error at Jones IT, learning the best practices from our rockstar clients, and my recent experiences as an MBA graduate in Europe and India.

Even though our core specialty is IT, we also help with small to medium sized business consulting. Much of our expertise overlaps into nearly all facets of running a business. Chances are we might know the right tools, services, and people to make you work smarter and grow! Let’s get started...

Crazy Enough to Start A Business

So you want to start a business or grow your current one? Awesome! Sounds like you might need to see a doctor or maybe you’re just a “Delusional Optimist,” according to Nobel laureate Daniel Kahneman. Here are some steps to get the ball rolling.


Make a Business Plan

This is a step a lot of businesses skip. If you’re the next Tesla and want to put everything down on a napkin, go fund yourself! For the rest of us, I recommend LivePlan cloud based business planning software. Their templates and questions will get your ideas down on paper from the creating the pitch & strategy to determining financial forecasts.

  • The Pitch - Communicate your mission statement, the opportunity, the problem worth solving, your solution, the target market, competitors, and funding needed.

  • Sales & Marketing - Determine your sales channels and marketing activities.

  • Financial Projections - Calculate your revenue, expenses, and profit.

  • Milestones - Lay out your timeline and steps to success!

  • Team & Partners - Teamwork makes the dream work! List out who is on your team and the partners that will makes dreams become reality. Of course, we at Jones IT are happy to be your partner and resource for IT.


Business Plan made with LivePlan

Business Model Canvas - If you aren’t a big believer in business plans or napkin plans, there are plenty of alternative ways to conceptualize and document your business goals. Steve Blank, entrepreneur & professor at U.C. Berkeley Haas School of Business, is a great resource. Professor Blank is a big believer in a Business Model Canvas. The Canvas is tool that enables you to visualize your business model in one glance and can even be kickstarted in your conference room on a giant whiteboard with post-its as a Design Thinking brainstorm exercise.


Pitching Time

So now that you have a bulletproof business plan, canvas, or napkin, what’s next? It’s now time to show the world!!! Whether you’re the next Uber pitching to Sequoia Capital to get VC funding or a traditional business looking to present your updated roadmap to your partners, having effective and beautiful pitch deck slides make all the difference.

So which presentation slideshow software is the best? Well... it all depends on your audience. If everyone is suited up like Don Draper from Mad Men, then maybe stick with the more formal Microsoft PowerPoint, favorite of management consultant types. If your crowd looks more like the cast from HBO’s Silicon Valley, then better make it hip and cool with Prezi.



Prezi is cloud-based presentation software so several people can work on the slide desk simultaneously. It also uses zooming user interface (ZUI), which allows users to zoom in and out of their presentation media, and allows users to display and navigate through information in a 3D-like space. While I was in Business School, my team used Prezi to pitch our Startup Coworking Incubator Cafe for a Nasdaq Business Plan Competition in New York. I must mention that Prezi can have a slight learning curve; once you get the hang of it, however, the time invested will pay dividends in truly breathtaking presentations. There are a ton of sexy templates and themes to get your message across. Yeah... I drank the Kool-Aid but there’s plenty to share so if you want some help, we can definitely get you started.

A sample of Prezi in action

Pitch Deck 101 - The good folks at Improve Presentation have provided us with some some do’s and don’ts along with the 12 must have slides. The key here is to be relevant and entertaining, but concise.


  • Tell an exciting story and make an emotional connection.

  • One slide = one idea. Keep your audience’s focus.

  • Start with a bang. You never get a second chance to make a first impression. The first 2-3 minutes is everything.

  • Introduce your team. Presenting the team behind the idea is more crucial in some ways than the idea; the audience will believe in your vision if they believe in your team. Demonstrate the relevant competencies and accomplishments of each person.

  • Keep a uniform look and feel across all slides (same font, size, color and capitalization format).

  • Know the numbers inside and out. You must be the world’s foremost expert in your metrics and analysis for your own business.


  • Just say no to too many bullet points. (Don’t be like me!)

  • Don’t make it too long. Average attention span is 10 slides.

  • Don’t read slides word for word. Eye contact with your crowd is priceless.

  • Don’t have too much text. The slides should act more as a visual queue containing a few words with rich images.

  • Don’t be unprepared. Anticipate and practice answering all questions beforehand.

  • Don’t use small fonts. Use 32- to 44-point for titles and no smaller than 28-point for the text or bulleted items.

Lean Cuisine

If you have planner personality like me, then you probably will love to sit down take the time to create business plans and presentations. If you’re a normal person, not like me, you want to just get out there right away and try your hand in business. Well...there’s good news! Shortcuts in life exist. Sorry mom, you were wrong.

The essentials of the iterative approach to business are all covered in Eric Ries’ book, The Lean Startup. Although Eric Ries’s Lean Startup methodology is considered religion in the startup world, the entrepreneurial lessons in his New York Times bestseller can also be applied as an intrapreneurial approach to any business.  One of the main lessons is that innovation in your business can be fostered by creating small experiments to prove that your ideas can be successful before putting forth significant amounts of time and money.


MVP! MVP! MVP! - I know what you’re thinking...and NO, this is not about becoming a Most Valuable Player like Steph Curry. MVP = Minimal Viable Product. This is the core component of the Lean Startup philosophy and the, “build-measure-learn-feedback loop.”

The basic idea is that you want to build ideas, products, services, and programs as fast as possible and as bare-bones as possible. This allows you to learn quickly without heavy investments of time and money up front.

Once you have your MVP developed, you can begin to measure performance through user feedback and tinker your way to improvement. The main reason this is great is because you’re not spending all kinds of time and effort to build something you haven’t proved that people will like. One of the best examples of an MVP was when Dropbox  founder Drew Houston used a short video as his MVP to gauge interest before even writing a single line of code for the software. I personally challenge you to try this at home, or in your business, of course. We love to hear your stories of success and failure… since we all know failure can be fertilizer for later success.


Start It Up!

Don’t listen to us. Yup, I said it. Instead, listen to Paul Graham, Peter Thiel, Marc Andreessen, Ron Conway, Ben Horowitz, Marissa Mayer, and other Silicon Valley heavyweights. Of course, when it comes to IT, you should definitely listen to us! However, when it comes to understanding How to Start A Startup, the smart folks at Y Combinator and Stanford have created the perfect class to walk you through all the main steps of kicking off your venture: #1 - Idea, #2 - Product, #3 - Team, and #4 - Execution.



This free online video course is also available on iTunes in audio form. There are also plenty of lessons for traditional businesses as well. My personal favorite is Lecture 10 on Culture with Airbnb’s Brian Chesky. He explains how the people you hire are critical to establishing the type of culture you will have, kind of like injecting DNA into your company. While the advice in this course is primarily geared towards startups, I believe any business can benefit from thinking like a startup.

Think Like A Startup... Even when You Aren't

We’re deeply embroiled in the startup scene by the mere virtue of operating a tech company in San Francisco, so it has rubbed off on us more than a bit. We have learned that to stay competitive in a business environment like the Bay Area we have to get better every day and execute ideas well. Jones IT implements a lot of what we have learned from startups, like the methods mentioned above, and we truly believe that nearly any business can benefit from thinking like a startup. Being a small business that acts like a startup means that we’re well equipped to adapt to the ever changing landscape of information technology. Our success is a direct result of moving quickly, learning continuously, and staying relevant.

While San Francisco seems to be all startups peddling the latest hot app, this area is also a prime spot to run a small business, which is why we were inspired to share what we have learned over the years. Stay tuned for more advice on topics like spreading the word about your business, building a good company culture, and more.

Jones IT may be growing rapidly and helping more Bay Area businesses with each passing day, but we don’t have plans to make the next Facebook. Instead, our work revolves more around helping you, our customer, grow and get your big ideas off the ground. We handle the mess of ugly cables in your server room and keep your data secure so you can design groundbreaking products or help educate San Francisco’s youths. Let us help you do what you do best.



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