Deep work can be achieved during single or mono tasking. Deep work, as defined by Cal Newport, author of Deep Work: Rules for Focused Success in a Distracted World “is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time”. Research shows that there’s no such thing as multitasking, our brains can’t do it. Instead we’re just switching from task to task really fast, giving us the allusion of working on multiple things at once. Multitasking can be attributed to a decrease in attention span, increased mental fatigue, and overall less productivity.
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As a small business owner, IT can be a challenge, especially when you have little or no IT expertise. Even though we are surrounded by technology at work and most of your work depends on it, most small businesses do not treat IT as a business priority. Restrictive budgets and lack of expertise often determines if IT gets requisite resources, if at all. However, as the company grows so do the complexities of managing the IT operations grow exponentially. Fortunately, the picture does not have to be grim. A little planning and advance preparation can go a long way in ensuring that your IT becomes your asset rather than a liability. Here we breakdown some typical IT challenges that small to medium business owners face and share the best practices that can make your IT operations manageable.
The world of digital marketing can be a scary one especially if you are new to it. Terms such as SEO, SEM, SERP, Analytics, AdWords, etc. can put you in a tizzy. Of course there are tons of resources available online that can help but you first need to filter through all of them and as a small businesses owner time may not be a luxury you can afford. Moreover, many of the resources are old and not curated so by the time you get to the end of the tutorial, you may find out that it does not work for you anymore.
I’m a pretty lucky guy. I have been fortunate enough to have had many opportunities made available to me throughout my life; I just had to grab ‘em and work hard to achieve success. I believe our local San Francisco community holds a wealth of untapped potential. It is overflowing with people who have the desire and the ability to work hard, but may simply need someone to open that first door to get them barreling down the road to success. When it comes to giving back to the community, my primary focus has been through opening those doors.
It is likely that you will spend about 2080 hours at your job every year. Hopefully this means that you and the people you work with are spending 2080 hours each year doing things that you enjoy and completing projects that mean something to you. The worst use of this time is to waste it on software that slows you down and tools that impede your productivity. Unfortunately, this is something we see people do far too often.
It’s not uncommon to hear our employees say that Jones IT is one of the best places that they have worked. You may be fooled into thinking that this is because of all the ping-pong matches and free beer, but when you dig a bit deeper you realize it is because we put a lot of thought into creating amazing culture.
Once you decide that you’re going to start a business and you know what you are going to sell, there are still a lot of questions left on the table.
Your first thoughts should be centered around saving as much time as possible for your core business and attaining customers. Since our days of being paid to fix ancient computers and set up IKEA furniture, we have learned a thing or two about being efficient in business and creating a brand that makes people say things like, “You guys just seem really cool.”
As one of the original members of Jones IT, I have seen our business grow from 2 guys in a garage to where we are now: a growing 15 person crew that is rapidly becoming SF’s leader in IT. When we first started out nearly a decade ago, we kept track of our work with only email and word docs. Surprisingly, this was just fine in the early days when it was just Evan and me. In order for our business to grow, however, we had to get better!
While we can’t bottle our entire secret sauce to success in a few paragraphs, we hope to give you a small taste of the tools we use that continue to help us to grow sustainably and efficiently. What follows is the first part of our Jones IT starter kit to success: business planning, preparing pitches, and introducing lean startup methods.