The world of digital marketing can be a scary one especially if you are new to it. Terms such as SEO, SEM, SERP, Analytics, AdWords, etc. can put you in a tizzy. Of course there are tons of resources available online that can help but you first need to filter through all of them and as a small businesses owner time may not be a luxury you can afford. Moreover, many of the resources are old and not curated so by the time you get to the end of the tutorial, you may find out that it does not work for you anymore.
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